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Business cards are handy and practical: they are like little personal signs that you can carry with you wherever you go. Ideally, they should reflect your personality while making a memorable impression on others.
Your business cards are your personal sign, which you always carry with you. These small cards must reveal your personality and above all, mark the minds of your interlocutors.We print business cards for you in three different versions:
Two formats have weathered the test of time. Why only two, you may ask. Well, for very practical reasons: both formats fit neatly into the integrated pockets and slots of purses and wallets, as well as into the business card cases and storage boxes that are available in a wide range of materials. 8.5 x 5.5cm – One Size Fits All
Cards of this size can, of course, be used for all kinds of things. Traditionally they are handed out to give people your contact information, but they can also perform many other functions for a kaleidoscope of purposes. To cite just one example, as customer loyalty cards.
8.5 x 5.5cm is the most commonly used format for credit and debit cards and also the most popular size for business cards. Most of our customers also play it safe by choosing it. It can be printed in landscape or portrait format, whichever makes more sense in view of the amount of text, logos etc. that need to fit onto the card and the orientation of the logo and/or slogan.
Whether you should choose a folding business card or the standard double-sided version depends mainly on how much information you want or need to accommodate, as well as the purpose you will be using it for.
The two-sided version is usually adequate for a classic business card that contains contact data and not much else. But if you’re also planning to include a QR code linking to a video or website, an excerpt from your range of services or products or a sketch showing how to find you, we recommend stepping up to four sides. If nothing else, it makes sure you have room to effectively present all of your information.
This slightly narrower and longer version, measuring 9 x 5cm, looks more elegant than the standard credit card format. Despite being five millimetres longer and less wide, it also fits well into card boxes, pockets and slots. Business cards of this size are especially well-suited for high and narrow logos and “lean” topics and professions such as nutritionists, tunnel builders, architects specialised in tower blocks etc
Having been largely abandoned and pooh-poohed as old-fashioned, good old loyalty stamp cards are now staging a comeback. Bakeries, copy shops, gyms, tanning salons and more have avidly re-embraced them. They are usually colourful and printed on four sides so there is enough space to legibly include the fine print in addition to fields for stamping.
As already mentioned, your business card should reflect and convey your company and its philosophy at first sight and touch. The way to accomplish this is to correctly define the individual design parameters: format, paper, number of sides, lettering, colours and any extra finishing such as lamination. The following questions can help you clarify this:
To enable you to easily create your own business cards in future, we have worked with a layout expert to prepare a book entitled “Designing Business Cards” for you.
This book covers everything you need to know to quickly and easily design business cards
yourself and optimise the artwork for printing. One after the other, the following steps are explained:
These 12 detailed sections are followed by brief discussions of the two possible orientations (landscape and portrait),
structuring information, choosing the right paper and finishing options.
Take advantage of our knowledge and design your personal business cards with our help – just as professionally as an expert graphic artist.
There are no laws on where and how to store and carry business cards; that’s up to each individual. However, experience has shown that certain ways are more effective for preserving their freshly printed look as long as possible.
Holders and cases are a classic way to keep business cards looking sharp. They are available in a wide range of materials including leather, stainless steel, silver, plastic and wood. At meetings, seminars, trade fairs or other events, it looks impressive when you take the case out to pass along your business card to a prospective customer. They generally only hold a fairly small number of cards, however, so it makes sense to also keep a well-stocked larger storage box in your desk drawer.
Wallets and briefcases are very popular for storing and transporting business cards. It makes sense, as businesspeople almost inevitably take one or the other or both along when travelling. The problem is that the material they are made of – usually genuine or imitation leather – means they are less sturdy than a dedicated card holder or case. Moreover, the cards’ surfaces are only rarely completely covered. They are therefore highly prone to crumpling, dog-ears and ink rub-off. Some wallets and briefcases can also stain their contents. The upshot: if you’d rather hand out business cards that still look like new even after the tenth trip, purchase a professional case. Or at the very least, carefully inspect your cards before each journey to make sure that you only distribute ones that still look like new.
Storage boxes for business cards are often made of cardboard or plastic and available in various sizes. They are ideal for keeping a large number of cards on hand while reliably preventing them from getting ragged corners, fading or becoming scratched.
Although more and more purses and handbags now also include pockets or special compartments for business cards, sadly they are not very effective in preventing crumpling, worn corners and rub-off. What’s more, they are open at the top for quick and easy access. The “rub” is that they can also easily slide out and tumble wildly about inside the purse. The resulting wear renders them unusable. We therefore urge you to store them in a protective holder. You do want your cards’ appearance to reflect the quality of your products or services, don’t you?
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