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ID Tutorial: Microtypography for a business card in four steps

Business cards usually live on text. They serve a brief exchange of information, namely company, profession, accessibility. It does not work with emotional photos and blur; Here it is important to place a small amount of information well and legibly. The microtypography, the subtleties in the text design, are the icing on the cake here. Only the correct numbering and the correct application of strokes makes it possible to make a professional impression with the card.
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With a business card around the world – Part 1: Japan

In our new series it will be international. We start a (business) trip around the world. In our luggage, we always have our business card – and many important questions: How important is the business card in the business world of the respective country? What should be considered when designing a business card for a foreign business meeting? How do I pass my business card correctly? And what special features in business card should I pay attention to for a successful meeting abroad? Come with me! Our first stop will take us to the land of the rising sun, namely to: Japan.
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The 1×1 of the magazine design: Font and Legibility

Especially in the case of longer texts – for example in brochures – the legibility of the writing and the design determines whether and how the information is received by the reader. In fact, studies have shown that well-readable content is perceived as more interesting. In the magazine design, the choice of a suitable font is therefore a decisive criterion!

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Do and Don’t in Typography

Good design and the successful use of typography is not only the result of creativity, but also of observing a few rules. has put together the most important guidelines on what you should or should not do when working with fonts.
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The 1×1 of magazine design: Text Management

In the design of extensive printing projects such as magazines and brochures, rules are sometimes different than for posters or business cards. In our series on the magazine design, we have already looked at the creation of sentences, the special features for legibility and the work with the design grid. In this sequence, we will learn about the special features of the text administration, which will always occur when you have more than one page as a designer.
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Typographic Jewellery: The Initial

Initial means “beginning”, and as a component of typography it is a suitable design tool to highlight the start of a new chapter or paragraph, for example in brochures. The initial letter is set much larger and is often marked in a different font or color. While in the days of Gutenberg and the invention of letterpress printing, the initial was often a treasure of up to half a page in size, today it looks much less spectacular, but with a few tips it can become an optically successful distinction.
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The 1 x 1 of the magazine design: The Design Grid

Compared to the design of a business card or an arc, the design of a magazine requires a concept and some preliminary considerations, because here it is important to distribute larger amounts of text meaningfully and logically and thus easily to the reader on several pages. In this part of the articles on the magazine design, we devote ourselves to the design grid and the basic grid pattern.
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Top 7 Google fonts

The Internet giant Google is not only known as a search engine. Since 2010, Google has also been offering its font portal Google Fonts. The free font library with its constantly growing range of fonts offers attractive and high-quality fonts, among other things, despite its free use. has put together the Top 7 to help you design your magazines, business cards, flyers and greeting cards with the right font.
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The 1 x 1 of the magazine design: effect of forms

Why is one design harmonious, the other not? Why do we feel addressed by a flyer, not by another? And why do not we have a particularly good feeling with a business card, while the other is a security and a trust? A design always consists of different design elements. These include the format, the white space used, the font, the images and the colors. But did you know that graphic forms have an effect and can not be underestimated as a design element?
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The 5 best links to initial letters

The initial design loosens up and adorns the page – for example, from brochures or folded leaflets – in a very special way. Text deserts can be prevented in this way, and depending on the type of initials, a unique design style can be transported into the design. PrintCarrier. com has put together some of the most beautiful decorative initial fonts for you.
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